The monks paid the Seattle broker the prevailing wholesale price per pound, which fluc- tuated daily with global supply and demand. After Vespers, the monks had an hour of silent contemplation, an evening meal, and more prayers before bedtime.
For the Wyoming Carmelites, coffee sales were a means of support from the outside world that might pro- vide the financial resources to purchase the land.
The men established their hermitage at Mount Carmel because of its beauty, seclusion, and biblical impor- tance as the site where Elijah stood against King Ahab and the false prophets of Jezebel to prove Jehovah to be the one true God.
He resolved to develop an execution plan that would enable Mystic Monk Coffee to minimize the effect of its cloistered monastic constraints, maximize the potential of monastic opportunities, and realize his vision of buying the Irma Lake Ranch. Purchases of three or more bags qualified for free shipping.
After- ward they had lunch, cleaned the dishes, and went back to work. The ranch was at the end of a seven-mile-long private gravel road and was bordered on one side by the private Hoodoo Ranchacres and on the other by the Shoshone National Park 2. Father Prior Daniel Mary did not have a great deal of experience in business matters but considered to what extent the monastery could rely on its Mystic Monk Coffee operations to fund the purchase of the ranch.
His vision of transforming the small brotherhood of 13 monks living in a small home used as makeshift rectory into a acre monastery that would include accommodations for 30 monks, a Gothic church, a convent for Carmelite nuns, a retreat center for lay visitors, and a hermitage pre- sented a formidable challenge.
The Irma Lake Ranch was located about 21 miles outside Cody, Wyoming, and included a remodeled 17,square-foot residence, a 1,square-foot caretaker house, a 2,square- foot guesthouse, a hunting cabin, a dairy and horse barn, and forested land. The monks produced whole-bean and ground caffeinated and decaffeinated variet- ies in dark, medium, and light roasts and in differ- ent flavors.
Specialty coffees sold under premium brands might have been made from shade-grown or organi- cally grown coffee beans, or have been purchased from a grower belonging to a World Fair Trade Orga- nization WFTO cooperative.
Mystic Monk also offered secular website operators commissions on its sales through its Mystic Monk Coffee Affili- ate Program, which placed banner ads and text ads on participating websites.
The size of the Carmelite Order varied widely throughout the centuries with its peak in the s and stood at approximately 2, friars living on all inhabited continents at the beginning of the 21st century. Its cost of sales averaged about 30 percent of revenues, inbound shipping costs accounted for 19 percent of revenues, and broker fees were 3 percent of revenues—for a total cost of goods sold of 52 percent.
Since the founding of the monastery six years ago, there had been more than inquiries from young men considering becoming a Wyoming Carmelite. Some producers such as First Colony had difficulty gain- ing shelf space in supermarkets and concentrated on private-label roasting and packaging for fine depart- ment stores and other retailers wishing to have a pro- prietary brand of coffee.
Snow in June was not unheard of in Wyoming, but the late snowfall and the bright glow of the rising sun made him consider the opposing forces accompanying change and how he might best prepare his monastery to achieve his vision of creating a new Mount Carmel in the Rocky Mountains.
The Carmelites led a life of solitude, silence, and prayer at Mount Carmel before eventually returning to Europe and becoming a recognized order of the Catholic Church. Father Prior Daniel Mary wished to eventually have 30 monks who would join the brotherhood at ages 19 to 30 and live out their lives in the monastery.
However, the selection criteria for acceptance into the monastery were rigorous, with the monks mak- ing certain that applicants understood the reality of the vows of obedience, chastity, and poverty and the sacrifices associated with living a cloistered reli- gious life. There were 13 monks dedicated to a life of prayer and worship in the Wyoming Carmelite monastery.
Affiliate sites earned an 18 percent commission on sales made to customers who were directed to the Mystic Monk site from their site. He realized that his vision of purchasing the ranch would require careful planning and execution. Turnipseed University of South Alabama As Father Daniel Mary, the prior of the Car-melite Order of monks in Clark, Wyoming, walked to chapel to preside over Mass, he noticed the sun glistening across the four-inch snow- fall from the previous evening.
Father Prior understood that the cloistered monastic environment offered unique challenges to operating a business enterprise, but it also provided opportu- nities that were not available to secular businesses.
Spe- cialty coffees were made from high-quality Arabica beans instead of the mix of low-quality Arabica beans and bitter, less flavorful Robusta beans that makers of value brands used. In performing their labors, each brother had a special set of skills that enabled the monastery to independently maintain its operations.
After Mass, the monks went about their manual labors. Additionally, a group of Cody business owners had formed the New Mount Carmel Foundation to help the monks raise funds. The Wyoming Carmelite monastery was founded by Father Daniel Mary, who lived as a Carmelite hermit in Minnesota before moving to Clark, Wyo- ming, to establish the new monastery.
Operating expenses such as utilities, supplies, telephone, and website maintenance averaged 37 percent of rev- enues.
Final PDF to printer. Marketing and Website Operations Mystic Monk Coffee was promoted primarily by word of mouth among loyal customers in Catholic parishes across the United States.
However, as a former high school football player, boxer, bull rider, and man of great faith, Father Prior Daniel Mary was unaccustomed to shrinking from a challenge. If Mys- tic Monk Coffee was capable of making the vision a reality, what were the next steps in turning the coffee into land?
More than 69 million Americans were mem- bers of the Catholic Church—making it four times larger than the second-largest Christian denomina- tion in the United States. The monks then returned to work until the bell was rung for Vespers evening prayer.
The New Mount Carmel Soon after arriving in Wyoming, Father Daniel Mary had formed the vision of acquiring a large parcel of land—a new Mount Carmel—and building a mon- astery with accommodations for 30 monks, a retreat center for lay visitors, a Gothic church, a convent for Carmelite nuns, and a hermitage.Mystic monk coffee target market is the segment of US catholic poulation who drinks coffee and wishes to support the monastery in this mission.
The website also featured T-shirts, gift cards, CDs featuring the monastery's Gregorian chants, and coffee mugs. Mystic Monk Coffee. Buy our fresh roasted coffee beans online. Delicious flavored roasts, single serve cups and more.
Free US shipping on orders $45+. CASE 01 - MYSTIC MONK COFFEE 1. Has Father Daniel Mary established a future direction for the Carmelite Monks of Wyoming?
What is his vision for the monastery? Case Study #1 1. The vision for Mystic Monk Coffee is to make enough money to buy a nearby ranch that is listed for $ million in order to re-create Mount Carmel in the U.S.
Rocky Mountains to do this they plan on selling more coffee. CASE 1 Mystic Monk Coffee If Mystic Monk Coffee was capable of making the vision a reality. but its current listing price of $8. His vision of transforming the small brotherhood of 13 monks crammed into a small home used as makeshift rectory into acre monastery with accommodations for 30 monks.
Mystic Monk Coffee Case Teaching Guide. STRAMAN CASE PROBLEMS FOR GROUP PRESENTATION. PROF. FRED S. CABUANG CASE 01 - MYSTIC MONK COFFEE 1. Has Father Daniel Mary established a future direction for the Carmelite Monks of Wyoming?Download