The Coca-Cola Company Business level and corporate level strategies This paper analyzes the business-level and corporate-level strategies of the Coca-Cola Company in order to identify the most important strategies which have contributed to its success in the past Coca cola business strategy paper can help it in competing effectively in the long run.
Being a large scale corporation, the Coca-Cola Company has to use different types of growth strategies in different situations and for varying needs of its business operations. A proper business level strategy will enable Coca-Cola to lock out new entrants into the beverage and soft drinks industry and to gain a competitive advantage over its existing competitors.
It was founded as a soft drink manufacturer; but with the passage of time, it entered into various related industries like mineral water, soda, tea, coffee, fruit juices, etc. Since its inception inthe Coca-Cola Company has always focused on differentiating its products from those of its competitors in order to establish a unique position in the Global beverages industry.
For example, its top most favorite brand, Coca Cola is manufactured and promoted under focused low cost strategy. Therefore, the low cost leadership is one of the major business level strategies the Coca-Cola Company has been pursuing since its incorporation.
In emerging markets, we focused primarily on increasing volume, keeping our beverages affordable and strengthening the foundation of our future success. And we found new savings in our supply chain around the world. We also announced a transaction to form a unified new bottling partner in Western Europe and took action to improve our bottling system in Southern and East Africa, Indonesia and China.
To these ends, we increased our efficiency and productivity while reducing costs. It is advisable to develop a strong supply link with its suppliers, thus enjoying significant bargaining power and making large purchases, which will attract remarkable discounts.
The Coca-Cola Company invests a huge amount on its business expansion projects in all the six operating regions of the world. For its focused low-cost strategy, it has defined a specific line of beverage products through which it can target a specific market and achieve low cost by manufacturing these products under highly efficient manufacturing processes.
In addition, the company will reduce the research and development costs if it utilizes the vast pool of experiences and expertise in various geographical locations. We streamlined a number of important internal processes and removed roadblocks and barriers that inhibited us from being as effective and responsive as we knew we could be.
Such diversification will create synergies for the different lines of business. Sometimes, the Coca-Cola Company has to suspend its growth strategy and take a stand on its current market position. PepsiCo International also emphasizes on maintaining market share through expanding business networks and extending product lines.
Among all these corporate level strategies, the growth strategies are giving the biggest competitive edge to the Coca-Cola Company. Through diversification, Coca-Cola has benefited from its existing core competencies including reassigning accumulated skills and expertise across its business units.
As a result, it is present also present in all those geographical markets where the Coca-Cola operates. It owns four out of the five top seller beverage brands The Coca-Cola Company, Moreover, the company has used diversification strategy various times in its history.
Pooling its different business units together, the company will be able to gain an upper hand in bargaining with suppliers and offering customers.
Similarly, diversification strategies enable it to manufacture the products which complement the sales of its leading brands. The company uses this strategy when it feels that growth strategies are not a feasible choice in the presence of unfavorable economic circumstances or some internal issues.
We made a choice to invest in more and better marketing for our brands, increasing both the quantity and quality of our advertising. Pepsi owns the second most favorite brand in the world, Pepsi Cola which is a direct competitor to Coca-Cola Coke.
And we aligned our employee incentives accordingly.Coca Cola Company Business Paper; Subjects Type of papers Strategy. One of the Coca Cola’s main strategies in the international market is branding. Anders () wrote that coca cola had maintained the logo and the bottle design as part of its brand image across the world market.
Therefore, it is easily recognized internationally as the. Buy The Coca-Cola Company’s Business Strategy essay paper online The Coca-Cola Company is a leading soft drink and beverage manufacturer and marketer with a footprint in every part of the globe. The company’s objective is to offer and deliver soft drinks products anywhere in the world using safe and affordable supply chain management.
Operations Strategy in a Global Environment / Coca Cola Operations Strategy in a Global Environment Coca-Cola Coca-Cola is a global business that operates on a local scale in every community they do business.
Business Level Strategy of Coca Cola Introduction In today’s business environment, business strategy plays a crucial role to the organizations in order to achieve the competitive advantage over the other competitors.
Strategy-Enviroment Fit The Coca-Cola Co. The biggest multinational beverage company Coca-Cola was born in by Asa Griggs Candler in Georgia. Today The Coca-Cola company is selling more than brands in countries and 94% of the world population knows or heard about the Coca-Cola company by.
This paper focuses on global business strategy of Coca-Cola Company. The first part of the paper concentrate on the internal and external analysis of the company in the international business environment as well as the extent of globalisation on the.Download