Southwest airlines business strategy

The Rise of Southwest Airlines

But, how does Southwest Airlines stay profitable? Technology Southwest utilizes technology in many ways to fulfill its business objectives and maintain its efficient operations.

Southwest Airlines Operations – A Strategic Perspective

This change will involve large technology investments and may impact its gate operations negatively since the current way of unassigned seating has helped in quick gate turnarounds. E-Ticketing The idea of ticketless travel was a major advantage to Southwest because it could lower its distribution costs.

Purpose, Vision, Values, and Mission

During Fiscal yearSouthwest had much lower fuel expense 0. A critical part of Southwest operational strategy is that every job at Southwest is a customer service position, whether it directly applies to the customer or whether it is internal. The employees are the distinguishing factor between Southwest and the rest of the airline industry.

Southwest Airlines, on the other hand, only uses one type of plane: The challenge is doing that without conceding the customer touch. Its fleet consists exclusively of Boeing jets. Southwest employees are known for their loyalty, dedication, attitude and innovation.

We believe, however, that it was not just the choice of its business model that made Southwest Airlines such a successful company; it is the way they execute their business model through perfect strategic alignment.

Bacon and David G. Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. Software Upgrades Southwest airlines business strategy applications, such as those used by clerks to check in passengers, are being replaced.

Southwest has emerged very successful, despite the most troubled times in the airline market. Even though, Southwest is playing a little catch-up with other airlines such as Air Tran, Alaska and Champion Airlines, in many cases they are able leapfrog to more sophisticated applications easily having waited longer.

Rather than passing on costs to its customers, Southwest Airlines has kept costs down with efficient fuel management, minimal ticket price buckets and other solutions.

While Southwest does not have a monopoly on people who are kind and who are willing to go above and beyond to satisfy a customer, such behavior is nurtured at Southwest to a much greater extent.

The bar code gives Southwest more information to automatically reconcile the number of boarding passes with the number of passengers that actually board the plane.Their simple but effective key business purpose is the main guiding principle for Southwest Airlines’ strategic goals, business strategy, organizational infrastructure, and last – but certainly not least – their company culture.

Considers how Southwest had developed a sustainable competitive advantage and emphasizes the role of human resources as a lever for the successful implementation of strategy. - Southwest Airlines strategy of focusing on short haul passenger and providing rates as low as one third of their competitors, they have seen tremendous growth in the last decade.

Market share for top city pairs on Southwest's schedule has reached 80% to. Southwest Airlines strategy of focusing on short haul passenger and providing rates as low as one third of their competitors, they have seen tremendous growth in the last decade.

Market share for top city pairs on Southwest's schedule has. While many airlines place heavier weight on amenities and comfort, Southwest Airlines has been a pioneer, with its commuter-focused business model that caters to people looking for quick, cheap and painless flights from point to point.

Southwest Airlines' Business Model Could Soon Be the Industry Standard

At the Heart of Southwest Airlines Customer demand for our low fares was evident with an all-time quarterly record load factor of percent for third quarter That's what low fares without 'gotcha's', which we call TransfarencySM, will do for you.

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Southwest airlines business strategy
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